A Living, Breathing Mission

Every living tree absorbs carbon dioxide and releases oxygen. Together, we can discover the untapped potential of your forest and land’s natural capital – from carbon credits to wildlife habitat and water resources. Businesses and communities recognize this value as they look to our forests to help create those benefits.

The result is an array of programs designed to incentivize landowners to manage for natural capital beyond crops, livestock, and timber, like carbon, water, and wildlife. These programs are at the forefront of the nature-positive economy and are growing in number and complexity – but not every program will work for every property or landowner.

Land stewards of all sizes need a way to cut through the noise to find the combination of programs and opportunities that is right for them. NCX is creating that with the Natural Capital Exchange for the American Landowner.
Forests for the Future, For All Living Creatures

As a kid, Zack Parisa fell in love with forests: the insects and the animals, the rivers, the streams, and, of course, the trees. Years later, Zack enrolled in the Yale forestry program, and while doing fieldwork in Armenia, he came to a stark realization: we’ll only get the forests we want if we create the right market incentives that measure and pay for natural capital and work for every landowner.

Zack and co-founder Max Nova imagined a market that would put all forms of natural capital like carbon, water, and wildlife on the same economic footing as timber. NCX exists to accelerate the transition to that kind of nature-positive economy.
A Map for the Future

The breakthrough came when they developed a way to combine satellite imagery with field measurements to determine the size and species of trees in every acre of forest powered by Microsoft’s AI for Earth program. The proprietary US Forest dataset now serves as the foundation for the Natural Capital Exchange. So what makes this data-borne exchange unique?

A laser focus on baselines using economics, technology, and data to establish an understanding of what would have happened without the marketplace incentive.

NCX does this at scales both large and small – large scale climate, community, and wildlife habitat impact across millions of acres is supported by small, precision measurements of every tree on every acre, for every landowner, every year.
Building Solutions for Immediate Impact

This decade will determine whether we as a society succeed in climate action. Inclusive, immediate, and massive climate impact is critical to our collective success, and the NCX approach to including every landowner in the nature-positive economy is designed to ensure we get there.

Together we can unlock the full potential of American land by enabling every landowner to be part of the solution.

“The world needs more innovations to bend the arc of climate change and biodiversity loss,” Zack says. “At NCX, we help forests and communities thrive by democratizing access to the nature-positive economy. But we can’t do it alone. Join us today to work for positive climate change and make a lasting difference for the future of our planet.”

Our Story

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A Living, Breathing Mission
Forests for the Future, For All Living Creatures
A Map for the Future
Building Solutions for Immediate Impact

Every living tree absorbs carbon dioxide and releases oxygen. Together, we can discover the untapped potential of your forest and land’s natural capital – from carbon credits to wildlife habitat and water resources. Businesses and communities recognize this value as they look to our forests to help create those benefits.

The result is an array of programs designed to incentivize landowners to manage for natural capital beyond crops, livestock, and timber, like carbon, water, and wildlife. These programs are at the forefront of the nature-positive economy and are growing in number and complexity – but not every program will work for every property or landowner.

Land stewards of all sizes need a way to cut through the noise to find the combination of programs and opportunities that is right for them. NCX is creating that with the Natural Capital Exchange for the American Landowner.

As a kid, Zack Parisa fell in love with forests: the insects and the animals, the rivers, the streams, and, of course, the trees. Years later, Zack enrolled in the Yale forestry program, and while doing fieldwork in Armenia, he came to a stark realization: we’ll only get the forests we want if we create the right market incentives that measure and pay for natural capital and work for every landowner.

Zack and co-founder Max Nova imagined a market that would put all forms of natural capital like carbon, water, and wildlife on the same economic footing as timber. NCX exists to accelerate the transition to that kind of nature-positive economy.

The breakthrough came when they developed a way to combine satellite imagery with field measurements to determine the size and species of trees in every acre of forest powered by Microsoft’s AI for Earth program. The proprietary US Forest dataset now serves as the foundation for the Natural Capital Exchange. So what makes this data-borne exchange unique?

A laser focus on baselines using economics, technology, and data to establish an understanding of what would have happened without the marketplace incentive.

NCX does this at scales both large and small – large scale climate, community, and wildlife habitat impact across millions of acres is supported by small, precision measurements of every tree on every acre, for every landowner, every year.

This decade will determine whether we as a society succeed in climate action. Inclusive, immediate, and massive climate impact is critical to our collective success, and the NCX approach to including every landowner in the nature-positive economy is designed to ensure we get there.

Together we can unlock the full potential of American land by enabling every landowner to be part of the solution.

“The world needs more innovations to bend the arc of climate change and biodiversity loss,” Zack says. “At NCX, we help forests and communities thrive by democratizing access to the nature-positive economy. But we can’t do it alone. Join us today to work for positive climate change and make a lasting difference for the future of our planet.”

Our Investors

Shaping the Future of Natural Capital with Microsoft AI

You can’t manage what you can’t measure. Today, with precision forestry data powered by Microsoft AI, NCX invites all US landowners to manage their land for the future.