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A Living, Breathing Mission
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Forests for the Future, For All Living Creatures
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A Map for the Future
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Building Solutions for Immediate Impact
Our Story
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A Living, Breathing Mission
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Forests for the Future, For All Living Creatures
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A Map for the Future
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Building Solutions for Immediate Impact
The result is an array of programs designed to incentivize landowners to manage for natural capital beyond crops, livestock, and timber, like carbon, water, and wildlife. These programs are at the forefront of the nature-positive economy and are growing in number and complexity – but not every program will work for every property or landowner.
Land stewards of all sizes need a way to cut through the noise to find the combination of programs and opportunities that is right for them. NCX is creating that with the Natural Capital Exchange for the American Landowner.
The result is an array of programs designed to incentivize landowners to manage for natural capital beyond crops, livestock, and timber, like carbon, water, and wildlife. These programs are at the forefront of the nature-positive economy and are growing in number and complexity – but not every program will work for every property or landowner.
Land stewards of all sizes need a way to cut through the noise to find the combination of programs and opportunities that is right for them. NCX is creating that with the Natural Capital Exchange for the American Landowner.
Zack and co-founder Max Nova imagined a market that would put all forms of natural capital like carbon, water, and wildlife on the same economic footing as timber. NCX exists to accelerate the transition to that kind of nature-positive economy.
A laser focus on baselines using economics, technology, and data to establish an understanding of what would have happened without the marketplace incentive.
NCX does this at scales both large and small – large scale climate, community, and wildlife habitat impact across millions of acres is supported by small, precision measurements of every tree on every acre, for every landowner, every year.
Together we can unlock the full potential of American land by enabling every landowner to be part of the solution.
“The world needs more innovations to bend the arc of climate change and biodiversity loss,” Zack says. “At NCX, we help forests and communities thrive by democratizing access to the nature-positive economy. But we can’t do it alone. Join us today to work for positive climate change and make a lasting difference for the future of our planet.”
Shaping the Future of Natural Capital with Microsoft AI
Leadership Team

Zack Parisa is the co-founder and CEO of NCX. Over the last decade, he has developed and pioneered precision forestry tools that are revolutionizing the way that forests can be measured, valued, and managed. Using satellites, cloud computing, and machine learning, NCX worked with Microsoft to create “Basemap,” the first high-resolution forest inventory of the United States. It is now using this data to build new markets for forest values beyond timber, such as carbon, wildlife habitat, and fire risk. Zack is a forester and biometrician by training. He earned an MFS from Yale University, and a BS in forestry from Mississippi State University.

Max Nova co-founded NCX over a decade ago. He built many of the Natural Capital Exchange’s core technical systems that powered the largest forest carbon projects in the US. Now Max serves as the COO of NCX and helps connect American forest owners with net-zero pioneers like Microsoft. Born and raised in Louisville, Kentucky, Max earned a degree in computer science from Yale.

Andy is the Chief Product Officer at NCX, responsible for delivering great product experiences to landowners and project developers. As a landowner himself, he has a special passion for using technology to make NCX more accessible, intuitive, and empowering for everyone who participates.
His prior work experience includes nearly 10 years at Microsoft in a variety of sales, customer success, and product management roles. He is originally from the southeastern United States and earned his BS from Georgia Tech.
Board Members




Our Team

Latest Media
Learning Hub-
Calculating Carbon Credits
From Harvest DeferralThis story illustrates the key questions, considerations, and assumptions that NCX accounts for when partnering with landowners to generate carbon credits from harvest deferral.
Experience Now -
Restored Property Becomes Part of the Climate Solution
During the early 1900s, immigrants from around the world came to Pittsburgh to work in the area’s booming coal mines and steel mills in the Monongahela River valley. This led to great industrial development, which simultaneously brought economic prosperity and environmental decline.
Read More -
Limits to Growth: What’s Holding Back the Carbon Market?
Join climate leaders from Stripe, CO2-TIME, Stanford, and NCX for an in-depth dialogue on key problems and opportunities for nature-based solutions in the carbon market.
Watch On-Demand