Natural Capitalists

The emerging nature-positive economy is based on the idea that forests are valuable for more than just the timber we take out of them. The true value of forests encompasses many types of natural capital, like carbon sequestration, wildlife habitat, and water resources.

Today there are an ever-expanding array of programs that offer landowners payments for the natural capital on their land. But not every program is a good fit for every property. Understanding the tradeoffs between programs can be confusing.

NCX helps you cut through the noise and find the right programs for you and your land. Claim your property on the Natural Capital Exchange and join America’s largest community of natural capitalists.
A Mission that Matters

As a kid, NCX founder Zack Parisa fell in love with forests: the insects and the animals, the rivers, the streams, and, of course, the trees. Years later, Zack followed his passion to the Yale forestry research program. During his fieldwork, he came to a stark realization: the best way to get healthy forests and vibrant ecosystems was to measure and pay for natural capital. Getting the incentives right could put carbon, water, and wildlife on the same economic footing as timber.

Zack and co-founder Max Nova imagined a market that would help every landowner become a natural capitalist. They built NCX (the Natural Capital Exchange) to accelerate the transition to a nature-positive economy.
A Map for the Future

Landowners need to know which programs are a good fit for them and their land. NCX’s mapping technology makes it easy to check your eligibility for many different natural capital programs.
A Pivotal Decade

NCX is on a mission to create prosperity for people and the planet with fair and honest natural capital markets. When every landowner can participate in natural capital markets and be paid fairly for the value their land provides, we all win.

Our Story

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Natural Capitalists
A Mission that Matters
A Map for the Future
A Pivotal Decade

The emerging nature-positive economy is based on the idea that forests are valuable for more than just the timber we take out of them. The true value of forests encompasses many types of natural capital, like carbon sequestration, wildlife habitat, and water resources.

Today there are an ever-expanding array of programs that offer landowners payments for the natural capital on their land. But not every program is a good fit for every property. Understanding the tradeoffs between programs can be confusing.

NCX helps you cut through the noise and find the right programs for you and your land. Claim your property on the Natural Capital Exchange and join America’s largest community of natural capitalists.

As a kid, NCX founder Zack Parisa fell in love with forests: the insects and the animals, the rivers, the streams, and, of course, the trees. Years later, Zack followed his passion to the Yale forestry research program. During his fieldwork, he came to a stark realization: the best way to get healthy forests and vibrant ecosystems was to measure and pay for natural capital. Getting the incentives right could put carbon, water, and wildlife on the same economic footing as timber.

Zack and co-founder Max Nova imagined a market that would help every landowner become a natural capitalist. They built NCX (the Natural Capital Exchange) to accelerate the transition to a nature-positive economy.

Landowners need to know which programs are a good fit for them and their land. NCX’s mapping technology makes it easy to check your eligibility for many different natural capital programs.

NCX is on a mission to create prosperity for people and the planet with fair and honest natural capital markets. When every landowner can participate in natural capital markets and be paid fairly for the value their land provides, we all win.

Our Investors

Shaping the Future of Natural Capital with Microsoft AI

You can’t manage what you can’t measure. Today, with precision forestry data powered by Microsoft AI, NCX invites all US landowners to join the nature-positive economy.