Our Story
  • Natural Capitalists

    Natural Capitalists
    The emerging nature-positive economy is based on the idea that forests are valuable for more than just the timber we take out of them. The true value of forests encompasses many types of natural capital, like carbon sequestration, wildlife habitat, and water resources.

    Today there are an ever-expanding array of natural capital programs that reward landowners for nature-positive land management. But not every program is a good fit for every property. Understanding the tradeoffs between programs can be confusing.

    NCX helps you cut through the noise and find the right programs for you and your land. Claim your property on the Natural Capital Exchange and join America’s largest community of natural capitalists.
  • A Mission that Matters

    A Mission that Matters
    As a kid, NCX founder Zack Parisa fell in love with forests: the insects and the animals, the rivers, the streams, and, of course, the trees. Years later, Zack followed his passion to the Yale forestry research program. During his fieldwork, he came to a stark realization: the best way to get healthy forests and vibrant ecosystems was to measure and pay for natural capital. Getting the incentives right could put carbon, water, and wildlife on the same economic footing as timber.

    Zack and co-founder Max Nova imagined a market that would help every landowner become a natural capitalist. They built NCX (the Natural Capital Exchange) to accelerate the transition to a nature-positive economy.
  • A Map for the Future

    A Map for the Future
    NCX’s key breakthrough came when they developed a way to combine satellite imagery with field measurements to determine the size and species of trees in every acre of forest. Powered by Microsoft’s AI for Earth program, the proprietary US Forest dataset serves as the foundation for the Natural Capital Exchange.

    Landowners need to know which programs are a good fit for them and their land. NCX’s mapping technology makes it easy to check your eligibility for many different natural capital programs.
  • A Pivotal Decade

    A Pivotal Decade
    NCX is on a mission to accelerate the transition to the nature-positive economy. When every landowner can participate in the nature-positive economy and be paid fairly for the value their land provides, we all win.

    “The world needs more innovations to bend the arc of climate change and biodiversity loss,” CEO Zack Parisa says. “At NCX, we help forests and communities thrive by democratizing access to the nature-positive economy. But we can’t do it alone. Join us today and let’s make a lasting difference for the future of our planet.”

Our Story

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  • Natural Capitalists

  • A Mission that Matters

  • A Map for the Future

  • A Pivotal Decade

The emerging nature-positive economy is based on the idea that forests are valuable for more than just the timber we take out of them. The true value of forests encompasses many types of natural capital, like carbon sequestration, wildlife habitat, and water resources.

Today there are an ever-expanding array of natural capital programs that reward landowners for nature-positive land management. But not every program is a good fit for every property. Understanding the tradeoffs between programs can be confusing.

NCX helps you cut through the noise and find the right programs for you and your land. Claim your property on the Natural Capital Exchange and join America’s largest community of natural capitalists.
The emerging nature-positive economy is based on the idea that forests are valuable for more than just the timber we take out of them. The true value of forests encompasses many types of natural capital, like carbon sequestration, wildlife habitat, and water resources.

Today there are an ever-expanding array of natural capital programs that reward landowners for nature-positive land management. But not every program is a good fit for every property. Understanding the tradeoffs between programs can be confusing.

NCX helps you cut through the noise and find the right programs for you and your land. Claim your property on the Natural Capital Exchange and join America’s largest community of natural capitalists.
As a kid, NCX founder Zack Parisa fell in love with forests: the insects and the animals, the rivers, the streams, and, of course, the trees. Years later, Zack followed his passion to the Yale forestry research program. During his fieldwork, he came to a stark realization: the best way to get healthy forests and vibrant ecosystems was to measure and pay for natural capital. Getting the incentives right could put carbon, water, and wildlife on the same economic footing as timber.

Zack and co-founder Max Nova imagined a market that would help every landowner become a natural capitalist. They built NCX (the Natural Capital Exchange) to accelerate the transition to a nature-positive economy.
NCX’s key breakthrough came when they developed a way to combine satellite imagery with field measurements to determine the size and species of trees in every acre of forest. Powered by Microsoft’s AI for Earth program, the proprietary US Forest dataset serves as the foundation for the Natural Capital Exchange.

Landowners need to know which programs are a good fit for them and their land. NCX’s mapping technology makes it easy to check your eligibility for many different natural capital programs.
NCX is on a mission to accelerate the transition to the nature-positive economy. When every landowner can participate in the nature-positive economy and be paid fairly for the value their land provides, we all win.

“The world needs more innovations to bend the arc of climate change and biodiversity loss,” CEO Zack Parisa says. “At NCX, we help forests and communities thrive by democratizing access to the nature-positive economy. But we can’t do it alone. Join us today and let’s make a lasting difference for the future of our planet.”
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Shaping the Future of Natural Capital with Microsoft AI

You can’t manage what you can’t measure. Today, with precision forestry data powered by Microsoft AI, NCX invites all US landowners to join the nature-positive economy.

Leadership Team

Zack Parisa
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Zack Parisa Co-Founder | Chief Executive Officer
Max Nova
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Max Nova Co-Founder | Chief Operating Officer
Andy Morgan
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Andy Morgan Chief Product Officer

Board Members

Zack Parisa Zack Parisa Board
Max Nova Max Nova Board
Marc Benioff Marc Benioff Board
Katie McClain Katie McClain Board

Our Team

NCX is a mission-driven company dedicated to accelerating the transition to the nature-positive economy
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