Investing in the Planet, Many Forests at a Time
Cheryl Sansonetti
Cheryl Sansonetti
18 April, 2022 min read

Invest in our planet. This is the theme of Earth Day 2022, and we are reflecting on what that means at NCX this week. As a foundational ethos for NCX, in partnership with landowners, foresters, and net-zero leaders, we are doing all we can to make investing in our planet a reality. NCX has enabled payment to over 2,000 forest owners by climate committed companies such as Microsoft, Rubicon, Patch, Incyte, and others, impacting over 4 million acres of forest.

We need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us. All in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet. – EARTHDAY.ORG

As we built the Natural Capital Exchange, we did so with the idea that rigorous measurements and equitable markets are going to create the change our planet, and society, need. And when you’re looking to make a planetary impact, no nature-based or technology-based method offers a “bigger bang for the buck” than forests. Over half of U.S. forests are owned by private landowners, most of them owned by small, family forest landowners. Investment in forests is investment directly into communities– tilting the scales for the planet and for people. Forest based mechanisms such as forest carbon markets not only deliver crucial and immediate change for the climate, but they also offer the co-benefit of economic impact to the stewards of those forests.

At NCX, we are particularly proud of the bold, equitable approach to our forest-based climate solution. When creating the Natural Capital Exchange, we did not choose the easy path. We aspired to build something that used forests to drive the real, equitable, large-scale change that our planet needs. That was it, the entire vision. While there were several ways to achieve some of these things, what resulted in NCX is, what we feel, is the best way to accomplish all of these things.

Designed with purpose

  1. The power of markets – We believe capital is the biggest driver of rapid change. While non-profits and governments play an important role, markets innovate and propagate with unmatched velocity.
  2. Democratization – At NCX, there is no solution unless it has equitable access. Increasing accessibility to carbon markets for small landowners means increasing program flexibility and decreasing participation costs.
  3. Real, large-scale climate impact today – There are several exciting climate solutions out there, but their ability to deliver at the size and scale we need to hit our 2030 and 2050 climate goals is not there yet. Forests offer a readymade climate solution that we can tap today, we just need to get the measurements right.

Forest carbon markets have been around for decades, but as Earth Day 2022 says, now is the time for bold innovation. NCX is challenging the status quo, and we wouldn’t have it any other way. We are charting a new course– bringing to bear more precise measurements and a new methodology. A methodology that, in partnership with landowners, foresters, and carbon buyers will help mitigate the worst versions of this chart from the recent IPCC assessment report on the impacts of climate change.

Get involved is the world’s largest recruiter of the environmental movement, working with more than 150,000 partners in over 192 countries. See the website for more information on how you can volunteer or invest in our planet’s future.

If you’re looking to participate in the Natural Capital Exchange, forest landowners can receive a free assessment on our platform of the carbon potential on their property in less than 15 minutes and interested carbon buyers can reach out to our sales team.

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about the author

Cheryl Sansonetti

Cheryl Sansonetti

Director of Marketing
Cheryl is Director of Marketing at NCX. Prior to joining NCX, Cheryl was a marketing leader at global customer experience management company, Merkle. She was nominated as a "Mobile Woman to Watch" for helping to shape the emerging mobile technology space while at a mobile technology start-up and worked in production for feature animated films. Cheryl earned her MBA from University of San Francisco's Business School.